Know more about
how consumers
feel better and
feel beautiful.

Discover what consumers are putting on and in their bodies, where they’re buying, and how they’re influenced by media consumption and online disruption.

Real-time consumer insights in a changing world.

As consumer behavior changes by the hour, learn which beauty and wellness trends resonate with modern Health & Beauty buyers, which retailers are capturing their spend, and how you can leverage deep psychographic and media consumption insights to attract new consumers, engage existing buyers, and successfully launch new products.

omnichannel consumer data

Omnichannel panelists

Each panelist is tracked across all channels 🡪 which is the only way to understand switching.

ecommerce insights

Ecommerce coverage

Leading source of growth 🡪 46% of all consumer buying is in non-traditional channels.

consumer insights

Technology-driven speed

We can report within days, using % of HHs reporting.

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Get more insights.

More data updates

Monitor changing consumer behaviors and
sentiments on demand

More channels and more products

Capture purchases of all product categories
across all channels

More segmentation flexibility

Configure custom shopper groups

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Over 400 CPG companies are growing
with Numerator.

consumer insights client - unilever
consumer panel client - rb
consumer insights client - j&j
beauty consumer insights client - coty
beauty consumer insights client - estee lauder
consumer insights client - p&g
beauty consumer insights client - ulta
beauty consumer insights client - beiersdorf
beauty consumer insights client - l'oreal

Numerator OmniPanel

To keep pace with fast-changing consumer behavior, Numerator's OmniPanel goes beyond traditional measurement to deepen your consumer understanding.

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Case study: Dial gets clean visibility into the effectiveness of trade promotions.

Learn now Dial used Numerator Promo Insights to demonstrate the value of featuring their product on promotion to a key retailer.

Grow more with Numerator.

NUM-WR-2019 Get In Touch - No Data Type