Know more about occasion-based uses and the influences
on them.

Gain an omnichannel view of what consumers are drinking, both on and off line, including liquor, kombucha, soda, and energy drinks.

Track growth across households,
spend and trips.

Legacy data sources miss key demographic groups and retail channels. The Numerator OmniPanel allows you to rapidly identify consumer segments and determine how these groups behave across channels, including at liquor and convenience stores, Club and specialty retailers, and via online delivery services. Numerator’s omnichannel advertising and promotions intel provides the context behind holiday purchase behavior, helping you drive growth during key consumption occasions.

omnichannel consumer data

Omnichannel panelists

Each panelist is tracked across all channels, giving you a full view of your shopper’s share of wallet for the beverage category.

ecommerce insights

Ecommerce coverage

Leading source of growth 🡪 online sources for alcohol pick up and delivery spend 3x more than the average alcohol buyer.

fast consumer insights

Unmatched speed

We can report within days, using % of HHs reporting.

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Get more insights.

More data updates

Monitor changing consumer behaviors and
sentiments on demand

More channels and more products

Capture purchases of all product categories
across all channels

More segmentation flexibility

Configure custom shopper groups

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Over 400 CPG companies are growing
with Numerator.

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Numerator OmniPanel

To keep pace with fast-changing consumer behavior, Numerator's OmniPanel goes beyond traditional measurement to deepen your consumer understanding.

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Case study: Red Bull turns competitive threat into competitive advantage.

Learn how Red Bull leveraged Numerator’s Test Panel to turn a competitive threat into insights to inform strategy and thought leadership to deepen retail partner relationships.

Grow more with Numerator.

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