BevAlc / Beverage

Gain an omnichannel view of what consumers are drinking, both on and off premise, including liquor, kombucha, soda, and energy drinks.

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Understand shifts as they happen

Omnichannel panelists

Each panelist is tracked across all channels, giving you a full view of your shopper’s share of wallet for the beverage category.

Ecommerce coverage

Leading source of growth 🡪 online sources for alcohol pick up and delivery spend 3x more than the average alcohol buyer:

Unmatched speed

We can report within days, using % of HHs reporting

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Over 400 CPG companies are adapting their business strategies with Numerator

Multicultural and younger shoppers are driving beverage and BevAlc growth across households, spend and trips.

Legacy data sources miss key demographic groups and retail channels. The Numerator OmniPanel allows you to rapidly identify consumer segments and determine how these groups behave across channels, including at liquor and convenience stores, Club and specialty retailers, and via online delivery services. Numerator’s omnichannel advertising and promotions intel provides the context behind holiday purchase behavior, helping you drive growth during key consumption occasions.

Understand the full path to purchase with all of Numerator’s solutions

ad intel

Ad Intel

Make better advertising decisions by leveraging a single source to monitor the changing landscape across traditional and emerging media channels.

pricing intel

Pricing Intel

The fastest, most comprehensive price monitoring solution you need to develop a competitive and timely pricing strategy.


Promotions Intel

Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.


Case Study: Red Bull turns competitive threat into competitive advantage with Numerator Test Panel

red bull cpg case study

Grow more with Numerator.

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