Ad Intel
Make better advertising decisions by leveraging a single source to monitor the changing landscape across traditional and emerging media channels.
Each panelist is tracked across all channels, giving you a full view of your shopper’s share of wallet for the beverage category.
Leading source of growth 🡪 online sources for alcohol pick up and delivery spend 3x more than the average alcohol buyer:
We can report within days, using % of HHs reporting
Legacy data sources miss key demographic groups and retail channels. The Numerator OmniPanel allows you to rapidly identify consumer segments and determine how these groups behave across channels, including at liquor and convenience stores, Club and specialty retailers, and via online delivery services. Numerator’s omnichannel advertising and promotions intel provides the context behind holiday purchase behavior, helping you drive growth during key consumption occasions.
Make better advertising decisions by leveraging a single source to monitor the changing landscape across traditional and emerging media channels.
The fastest, most comprehensive price monitoring solution you need to develop a competitive and timely pricing strategy.
Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.