Track growth across households,
spend and trips.
Legacy data sources miss key demographic groups and retail channels. The Numerator OmniPanel allows you to rapidly identify consumer segments and determine how these groups behave across channels, including at liquor and convenience stores, Club and specialty retailers, and via online delivery services. Numerator’s omnichannel advertising and promotions intel provides the context behind holiday purchase behavior, helping you drive growth during key consumption occasions.
Omnichannel panelists
Each panelist is tracked across all channels, giving you a full view of your shopper’s share of wallet for the beverage category.
Ecommerce coverage
Leading source of growth ? online sources for alcohol pick up and delivery spend 3x more than the average alcohol buyer.
Unmatched speed
We can report within days, using % of HHs reporting.
Get more insights.
More data updates
Monitor changing consumer behaviors and
sentiments on demand
More channels and more products
Capture purchases of all product categories
across all channels
More segmentation flexibility
Configure custom shopper groups
Over 400 CPG companies are growing
with Numerator.
Understand the full path to purchase.
Ad Intel
Make better advertising decisions by leveraging a single source to monitor the changing landscape across traditional and emerging media channels.
Promotions Intel
Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.
Pricing Intel
The fastest, most comprehensive price monitoring solution you need to develop a competitive and timely pricing strategy.
Case study: Red Bull turns competitive threat into competitive advantage.
Learn how Red Bull leveraged Numerator’s Test Panel to turn a competitive threat into insights to inform strategy and thought leadership to deepen retail partner relationships.
Get the latest CPG insights.
Explore the latest BevAlc and Beverage news, insights and resources from Numerator.
Case Study: BODYARMOR
BODYARMOR demonstrates to a major retailer an immediate opportunity to increase sales if they began carrying their products
Click and Sip: The Rise of Online BevAlc Shopping
We examine how one of the most regulated categories has made a successful move online
Happy Hour Insights
Recent trends of holidays past point to a number of opportunities for BevAlc brands