BEVALC & BEVERAGES
Know more about occasion-based uses and what influences them.
Gain an omnichannel view of what consumers are drinking, both on and off line, including liquor, kombucha, soda, and energy drinks.
Track growth across households, spend and trips.
Legacy data sources miss key demographic groups and retail channels. The Numerator OmniPanel allows you to rapidly identify consumer segments and determine how these groups behave across channels, including at liquor and convenience stores, Club and specialty retailers, and via online delivery services. Numerator’s omnichannel promotions intel provides context behind holiday purchase behavior, helping you drive growth during key consumption occasions.
Omnichannel Panelists
Each panelist is tracked across all channels, giving you a full view of your shopper’s share of wallet for the beverage category.
Ecommerce Coverage
Leading source of growth — online sources for alcohol pick up and delivery spend 3x more than the average alcohol buyer.
Unmatched Speed
On-demand access to purchase data updated daily — we can report within days, using % of HHs reporting.
Get more insights.
More Data Updates
Monitor changing consumer behaviors and sentiments on demand.
More Channels & More Products
Capture purchases of all product categories across all channels.
More Segmentation Flexibility
Configure custom shopper groups.
Thank you!
A member of our team will get back to you within 24 hours. In the meantime, explore our content to get a pulse on the latest consumer and shopper insights trends.
80 of the top 100 CPG brand manufacturers trust Numerator.
Numerator OmniPanel
To keep pace with fast-changing consumer behavior, Numerator’s OmniPanel goes beyond traditional measurement to deepen your consumer understanding.
Top solutions for BevAlc & Beverage
Shopper Insights
Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.
Survey
Leverage comprehensive verified shopping behaviors to reach your consumer, no matter how scaled or targeted.
TruView
Measure your market share across all channels and with consumer context — at the speed of the consumer.
CASE STUDY
Rise Brewing Company
Learn how RISE Brewing partnered with Numerator Insights to show the value of their brand, their loyal consumers, and why they deserved to be on the shelf.
CASE STUDY
Diageo
Learn how Diageo leveraged Numerator Surveys to combine full-service quantitative surveys, qualitative video responses and behavioral panel data to connect with verified buyers and get early product feedback for their challenger brand, Lone River Ranch Water.
CASE STUDY
MillerCoors
Learn how MillerCoors partnered with Numerator to receive a customized solution that aligned sales data with promotional activities captured via Numerator Promotions Intel.
Get the latest BevAlc & Beverage insights.
INSIGHTS HUB
SNAP Insights Center
Learn more about SNAP recipients — who they are, how their shopping habits differ from Non-SNAP households, and how benefit reductions impact their spending.
REPORT
Modern Measures
Deep dive into Consecutive Repeat Rate and Customer Lifetime Value, two unique and powerful measurements that provide valuable insight into loyalty and its influence on brand performance.
WEBINAR
Premiumization
Learn about the motivations of consumers who are trading up to premium products even as prices remain elevated, and how to recognize the behaviors that indicate premiumization is happening within your own category.