BEVALC / BEVERAGE

Know more about occasion-based uses and the influences
on them.

Gain an omnichannel view of what consumers are drinking, both on and off line, including liquor, kombucha, soda, and energy drinks.

Track growth across households,
spend and trips.

Legacy data sources miss key demographic groups and retail channels. The Numerator OmniPanel allows you to rapidly identify consumer segments and determine how these groups behave across channels, including at liquor and convenience stores, Club and specialty retailers, and via online delivery services. Numerator’s omnichannel advertising and promotions intel provides the context behind holiday purchase behavior, helping you drive growth during key consumption occasions.

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Omnichannel panelists

Each panelist is tracked across all channels, giving you a full view of your shopper’s share of wallet for the beverage category.

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Ecommerce coverage

Leading source of growth ? online sources for alcohol pick up and delivery spend 3x more than the average alcohol buyer.

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Unmatched speed

We can report within days, using % of HHs reporting.

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Get more insights.

More data updates

Monitor changing consumer behaviors and
sentiments on demand

More channels and more products

Capture purchases of all product categories
across all channels

More segmentation flexibility

Configure custom shopper groups

Request A Demo

NUM-WR-2019 Get In Touch - No Data Type

80 of the top 100 CPG brand manufacturers trust Numerator.

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Numerator OmniPanel

To keep pace with fast-changing consumer behavior, Numerator's OmniPanel goes beyond traditional measurement to deepen your consumer understanding.

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Case study: BODYARMOR leverages Numerator to gain distribution into key retailers

Learn how BODYARMOR demonstrated to a major club and dollar retailer that there existed an immediate opportunity to increase sales if they began carrying BODYARMOR products.

Grow more with Numerator.

NUM-WR-2019 Get In Touch - No Data Type