Keep pace with shifting behavior through comprehensive,
omnichannel data.
Win distribution, attract new customers, and successfully launch new products through deep consumer understanding. The Numerator OmniPanel enables you to meet consumer needs through comprehensive visibility across all retailers and channels, from online to QSR and convenience, in addition to granular private label data, deep psychographic and media consumption insights, and health, diet, and life stage people groups.
Omnichannel panelists
Each panelist is tracked across all channels – which is the only way to understand switching.
Ecommerce coverage
Leading source of growth – 46% of all consumer buying is in non-traditional channels.
Technology-driven speed
We can report within days, using % of HHs reporting.
Get more insights.
More data updates
Monitor changing consumer behaviors and
sentiments on demand
More channels and more products
Capture purchases of all product categories
across all channels
More segmentation flexibility
Configure custom shopper groups
Over 400 CPG companies are growing
with Numerator.
Ad Intel
Make better advertising decisions by leveraging a single source to monitor the changing landscape across traditional and emerging media channels.
Promotions Intel
Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.
Pricing Intel
The fastest, most comprehensive price monitoring solution you need to develop a competitive and timely pricing strategy.
Case study: Clif Bar grows assortment and strengthens retailer relationships.
Using Numerator Insights, the Clif Bar team influenced retail partners’ product assortments and built strategic relationships with key retailers.
Explore our latest CPG insights.
Get the latest CPG news, insights and resources from Numerator.
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Health Trends Tracker
Get the freshest insights into consumer trends in health & wellness.
The Chicken Sandwich Wars
Did the chicken sandwich launch and subsequent re-launch drive sustained growth?