Keep pace with shifting behavior through comprehensive,
omnichannel data.
Win distribution, attract new customers, and successfully launch new products through deep consumer understanding. The Numerator OmniPanel enables you to meet consumer needs through comprehensive visibility across all retailers and channels, from online to QSR and convenience, in addition to granular private label data, deep psychographic and media consumption insights, and health, diet, and life stage people groups.
Omnichannel panelists
Each panelist is tracked across all channels – which is the only way to understand switching.
Ecommerce coverage
Leading source of growth – 46% of all consumer buying is in non-traditional channels.
Technology-driven speed
We can report within days, using % of HHs reporting.
Get more insights.
More data updates
Monitor changing consumer behaviors and
sentiments on demand
More channels and more products
Capture purchases of all product categories
across all channels
More segmentation flexibility
Configure custom shopper groups
80 of the top 100 CPG brand manufacturers trust Numerator.
Our top solutions for CPG.
Shopper Insights
Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.
Survey
Leverage comprehensive verified shopping behaviors to reach your consumer, no matter how scaled or targeted.
TruView
The fastest, most comprehensive price monitoring solution you need to develop a competitive and timely pricing strategy.
Case study: Vital Farms diversifies core consumer targets through applied segmentation
See how Vital Farms used Numerator’s Custom + Applied Segmentation to crack open the BFY consumer and cook up actionable, data-driven insights!
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