Understand the omnichannel food marketplace and gain more insight into private label, QSR, and non-traditional channels.

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Modern insights to engage your modern consumer

Omnichannel panelists

Each panelist is tracked across all channels ūü°™ which is the only way to understand switching

Ecommerce coverage

Leading source of growth ūü°™ 46% of all consumer buying is in non-traditional channels¬†

Technology-driven speed

We can report within days, using % of HHs reporting

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Over 400 CPG companies are adapting their business strategies with Numerator

Keep pace with shifting behavior through comprehensive, omnichannel data.

Win distribution, attract new customers, and successfully launch new products through deep consumer understanding. The Numerator OmniPanel enables you to meet consumer needs through comprehensive visibility across all retailers and channels, from online to QSR and convenience, in addition to granular private label data, deep psychographic and media consumption insights, and health, diet, and life stage people groups.

Understand the full path to purchase with all of Numerator’s solutions

ad intel

Ad Intel

Make better advertising decisions by leveraging a single source to monitor the changing landscape across traditional and emerging media channels.

pricing intel

Pricing Intel

The fastest, most comprehensive price monitoring solution you need to develop a competitive and timely pricing strategy.


Promotions Intel

Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.

Case Study: Clif Bar Grows Assortment and Strengthens Retailer Relationships

consumer insights case study

Grow more with Numerator.

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