Reinventing market research.
Numerator is a data and tech company reinventing market research. We blend proprietary data with advanced technology and elite services to create unique insights in a market research industry that has been slow to change.
Get the most complete view of your market.
Get more consumer insights across more channels to drive more growth.
UNDERSTAND
Go deep on the purchase actions taken by consumers both in-store and online—and the promotions that influence them.
INTERACT
Engage with verified buyers to uncover how attitudes, opinions and experiences affect their decisions to buy.
MEASURE
Enrich the results of consumers’ actions to drive growth for your brand and business.
CONNECT
Securely connect our first-party consumer data with your data sets for even richer insights.
Introducing Numerator TruView.
Measure your market share across all channels and with consumer context – at the speed of the consumer.
CASE STUDY
RISE Brewing Company
Learn how RISE Brewing partnered with Numerator Insights to show the value of their brand, their loyal consumers, and why they deserved to be on the shelf.
CASE STUDY
Waterpik
Learn how Waterpik uncovered rich insights into the preferences of Costco shoppers through a Conjoint Analysis and follow-up Instant Survey, helping them optimize their product bundle to best meet consumer needs.
CASE STUDY
Bimbo Bakeries
Learn how BBU leveraged Numerator Promotions Intel & Numerator Promo Insights to identify the optimal promotional strategy and confidently make the shift, resulting in increased profits across the brand and broader BBU product portfolio.
Over 1,300 manufacturers, retailers and agencies trust Numerator to know more about their consumers.
Find out how Numerator can help your brand grow more.
More trips across more channels.
Infinite insights to help you know more.
A modern panel for insight into modern consumers.
1B+
SHOPPING TRIPS CAPTURED
44k+
RETAILERS TRACKED
2,500+
PSYCHOGRAPHIC & MEDIA CONSUMPTION ATTRIBUTES
Path to Understanding Report
Understand your consumer’s behaviors and quantify share of spend associated with specific consumers.
Stay in the know with the latest from Numerator.
King Arthur utilizes Numerator Insights and Verified Voices to unlock a new growth opportunity with gluten-free shoppers
The QSR Growth Playbook: Strategies to Win in 2026
