Path to Understanding: Do CPGs Know Their Customers?

Until now, it’s been virtually impossible for CPG brands and retailers to truly know their consumers or understand their behaviors, due to limited visibility from legacy partners. But with Numerator’s omnichannel consumer-driven insights, more growth is possible.

As the US population diversifies faster each year, brands and retailers require deeper understanding of the nuances, patterns, and preferences that differentiate these diverse consumer groups. The Numerator Path to Understanding Report takes the first step by making the following data sets available for the first time.