Discover how Simmons Pet Food partnered with Numerator to uncover new product innovation opportunities in the evolving dog food market. By combining omnichannel purchase behavior from Numerator Insights with verified consumer feedback from Verified Voices, the brand gained a deeper understanding of the motivations driving premium and direct-to-consumer (DTC) dog food purchases.

This case study highlights how consumer insights, shopper segmentation, and concept testing can help brands identify emerging category trends, validate product innovation, and develop offerings that meet evolving consumer expectations while driving long-term growth.

Learn how we:

• Identified emerging consumer trends by targeting premium and DTC dog food shoppers to uncover new category opportunities
• Validated innovation concepts with verified buyers by revealing the purchase drivers, barriers, and product attributes that matter most to pet owners
• Informed product strategy with data-backed insights by optimizing recipes, packaging, and positioning to support a compelling shelf-stable premium offering with broad retail appeal

Download the full pet food innovation case study to see how brands use verified shopper insights to inform product development, reduce innovation risk, and uncover new growth opportunities.