Maximize the performance of your new item
Numerator’s sample size and trip capture rate translates to understanding new item consumption metrics, sourcing, and trier acceptance 2-3x faster than legacy.
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Features that give you more.
More channels. More visibility. More competitive edge.
Measure new item success quickly
Build sample fast and understand the source of your new item success, whether it be from buyers that are new to the category, buyer shifting or overall category growth.
Understand trial and repeat
Track growth in trial and repeat buyers over time to understand the staying power of your new item.
Gain competitive context
Know which brands your new item sales are sourcing from and benchmark your performance against other competitive product launches.
Inform your retailer strategy
Understand which retailers drive spend for your new product launches and compare that to competitive launches.