COVID-19 Impact Tracking

See the most complete view of the ongoing impact COVID-19 has on consumer behavior with Numerator's Shopping Behavior Index.

Be agile with fast insights

Numerator New Item Insights

Build up a readable sample fast – across all channels.

Get insight into your product launches

before it’s too late.

Knowing what’s working (or not working) enables the agility to improve the performance of new launches and not just learn what went wrong after the fact. Numerator provides the speed and the holistic insights needed for a more complete view of the landscape so you can better uncover opportunities and threats.

Gauge launch success faster

Gauge launch success faster
Gain insights into trial and repeat in weeks as opposed to months.
 

Understand incrementality and source of volume

Understand incrementality and source of volume
Omnichannel coverage provides a holistic view of sourcing including non-traditional channels, private labels and retailers.
 

Gain competitive insight and context

Gain competitive insight and context
Compare competitive new item launches and understand which brands you’re sourcing from.

New Item Insights Features

Measure new item success quickly 

Build sample fast and understand the source of your new item success, whether it be from buyers that are new to the category, buyer shifting or overall category growth.

Measure new item success quickly
Understand trial and repeat 

Track growth in trial and repeat buyers over time to understand the staying power of your new item.

Understand trial and repeat
Gain competitive context 

Know which brands your new item sales are sourcing from and benchmark your performance against other competitive product launches.

Gain competitive context
Inform your retailer strategy 

Understand which retailers drive spend for your new product launches and compare that to other competitors’ launches.

Inform your retailer strategy

Brands, retailers, and agencies that trust Numerator New Item Insights

new item insights

Get deeper insights with verified buyer surveys

Ask your verified purchasers what they think about your new item. Our highly engaged panelists provide faster results and more robust insights than traditional survey providers.

Find out how Numerator can help your brand grow.

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