Get more
with Numerator.
Maximize the performance of your new item
product launches.
Numerator’s sample size and trip capture rate translates to understanding new item consumption metrics, sourcing, and trier acceptance 2-3x faster than legacy.
Features that give you more.
More channels. More visibility. More competitive edge.
Measure new item success quickly

Build sample fast and understand the source of your new item success, whether it be from buyers that are new to the category, buyer shifting or overall category growth.
Understand trial and repeat

Track growth in trial and repeat buyers over time to understand the staying power of your new item.
Gain competitive context

Know which brands your new item sales are sourcing from and benchmark your performance against other competitive product launches.
Inform your retailer strategy

Understand which retailers drive spend for your new product launches and compare that to competitive launches.
Brands that trust Numerator New Item Insights.





