Get insight into your launches before it’s too late
Knowing what’s working (or not working) enables the agility to improve the performance of new launches and not just learn what went wrong after the fact. Numerator provides the speed and the holistic insights needed for a more complete view of the landscape so you can better uncover opportunities and threats.
New Item Insights Features
Build sample fast and understand the source of your new item success, whether it be from buyers that are new to the category, buyer shifting or overall category growth.
Track growth in trial and repeat buyers over time to understand the staying power of your new item.
Know which brands your new item sales are sourcing from and benchmark your performance against other competitive product launches.
Understand which retailers drive spend for your new product launches and compare that to other competitors’ launches.
Brands, retailers, and agencies that trust Numerator New Item Insights
Get deeper insights with verified buyer surveys
Ask your verified purchasers what they think about your new item. Our highly engaged panelists provide faster results and more robust insights than traditional survey providers.