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Price Sensitivity Redefines the Consumer Electronics Market

As consumer confidence shifts, shoppers are approaching the consumer electronics market with greater intention and a ...

Play Has No Age: Trends Redefining the Toy Industry

As the toy industry evolves, shoppers are gravitating toward brands that reflect their interests and lifestyles. To s...

The Business Impact of Relying on Recall

Consumer recall doesn’t always match real shopping behavior. Join our upcoming webinar to explore the “Say-Do Gap” an...

Developing Promotional Strategies in an Uncertain Environment

Join us on November 11 at 11am CT to learn how brands and retailers can optimize their promotional strategies for max...

Going Up, Up, Up: It’s KPop Demon Hunters’ Moment to be Golden

KPop Demon Hunters is having a cultural moment, with 28% of U.S. households being fans of the movie. But with officia...

Communicating Sustainability: Messaging That Drives Credibility & Conversion

Watch our webinar on demand as we unpack the findings from our Communicating Sustainability analysis. You'll learn ho...

Communicating Sustainability

Numerator's Communicating Sustainability analysis explores how consumers interpret, trust, and respond to sustainabil...

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