Watch as Shawn Paustian, Numerator’s Associate Director of Thought Leadership, deep dives into Numerator Visions 2026, our annual perspective on what lies ahead for consumer spending, grounded in verified purchase behavior and consumer sentiment. 

Watch on demand to learn about these four critical forces that will shape how consumers shop, spend, and make decisions in the year ahead:

• Financial Standing: A bifurcating consumer economy is reshaping value, affordability, and who is truly driving growth.
• Personal Health: Health remains foundational, but consumers are redefining wellness around balance, simplicity, and everyday practicality.
• Brand Availability: Where and how consumers shop is evolving as digital discovery, values, and access increasingly influence choice. 
• Product Performance: The brands winning today are those growing penetration and frequency—not just basket size.