Discover how King Arthur Baking Company partnered with Numerator to uncover a high-impact growth opportunity in the gluten-free baking category. By combining longitudinal purchase behavior data from Numerator Insights with verified consumer sentiment from Verified Voices, King Arthur gained a deeper understanding of gluten-free shoppers, their motivations, and what drives purchase decisions.

This case study shows how data-driven consumer insights can uncover barriers in retail merchandising, product discovery, and in-store experience—helping brands improve execution, increase visibility, and drive repeat purchases in a fast-growing category.

Learn how we:

• Identified high-growth consumer segments using shopper data, uncovering that 75% of gluten-free shoppers are motivated by wellness and exploration, not dietary restrictions
• Combined behavioral and attitudinal insights to build a complete view of the shopper using receipt-backed purchase data and survey feedback from verified buyers
• Improved retail merchandising strategy by addressing inconsistent product placement and increasing visibility across store environments

Download the full consumer insights case study to see how leading CPG brands use consumer data to drive category growth, retail performance, and customer engagement.