True Consumer Understanding Requires One Single-Sourced, Unbiased Panel
Brands have become accustomed to using multiple datasets to evaluate industry performance and consumer behavior. However, it is now more important than ever to understand when data sources complement each other and add to your understanding versus when mixing data sets can actually compromise essential insights. Don’t be lulled into a false sense of security by accepting that holes in consumer panel data from one source can be filled with information from a separate panel data source.
Download the whitepaper to learn:
- The importance of first-party, single-sourced consumer data
- The need for omnichannel understanding for item-level analysis
- The danger of forced alignment to a non-omnichannel data source