Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data

Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data

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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.

Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.

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