Scotts Miracle-Gro drives up basket attachment and cross purchasing of their products
Scotts Miracle-Gro selected Numerator as its insights partner to quantify the success of their new cross merchandising messaging. With the unique ability to track performance across the home improvement channel, Numerator analyzed basket attachment and cross-purchasing of Scotts Miracle-Gro products within a given trip to measure the impact of the new messaging.
Download the case study to learn how Numerator helped Scotts Miracle-Gro:
Identify which product combinations drove the greatest growth
Prove the brand’s value to key retailers
Quantify the strategic decision on where to invest