Scotts Miracle-Gro Company Identifies and Responds to Competition

The Scotts Miracle-Gro Company leveraged Numerator Insights and Numerator Surveys to gain early visibility into an emerging competitor and minimize their threat. By partnering with Numerator, The Scotts Miracle-Gro Company team was able to uncover insights about the buyers of this product, gather direct feedback from those consumers and re-position one of their products to better resonate with that audience. Download this case study to learn how Numerator helped Scotts Miracle-Gro:  

• Gain visibility into an emerging competitor not yet detected by other panels  

• Inform product positioning based on shoppers’ psychographics

• Leverage shopper feedback to create tailored messaging for a new audience