PRIVATE LABEL TRENDS

Keep a pulse on private label performance.

Numerator's Private Label dashboard provides a quarterly pulse on private label trends across channels, consumer groups and product types. It includes market share data from Numerator TruView, verified purchase data from Numerator Insights, and ongoing sentiment data from Numerator Surveys to bring the most comprehensive view of private label spending & sentiment to brands and retailers. 

Explore the trends through Q1 2022 by watching a replay of our latest webinar, “The Price is Right: Unpacking Private Label Trends Amidst Inflation.” 
 

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Watch our webinar replay for a timely deep-dive.

Our webinar dives deeper into the trends highlighted in our tracker, in addition to touching on inflation’s impact on private label buying. 

Explore other timely topics on today's consumer.

In Numerator’s “The Now Normal” series, we’ll share a variety of new and groundbreaking analyses to help you understand the now so you can prepare for what’s next.

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