Private Label Inflation - Unpacking Trends
Amidst record high inflation, consumers across all income levels are feeling increasing pressure on their pocketbooks. Top of mind for both FMCG retailers and brands is one critical question: have rising prices encouraged consumers to purchase more Private Label products?
Join Eugenia Gomez, Manager of Financial Services at Numerator, as she shares a comprehensive, omnichannel analysis to better understand private label inflation, including:
- Inflation’s impact on Private Label purchase behavior
- The performance of branded vs. Private Label products
- How retailers can maximize Private Label growth opportunities across their portfolios
- How national brands can compete with Private Label in an inflationary environment