The Price is Right: Unpacking Private Label Trends Amidst Inflation
Amidst record high inflation, consumers across all income levels are feeling increasing pressure on their pocketbooks. Top of mind for both FMCG retailers and brands is one critical question: have rising prices encouraged consumers to purchase more Private Label products?
Join Eugenia Gomez, Manager of Financial Services at Numerator, as she shares a comprehensive, omnichannel analysis on the state of Private Label, including:
- Inflation’s impact on Private Label purchase behavior
- The performance of branded vs. Private Label products
- How retailers can maximize Private Label growth opportunities across their portfolios
- How national brands can compete with Private Label in an inflationary environment