- In the two weeks rolling up to Christmas, tracked categories saw a surge of promotional activity with 4.5x times more promotions for electronic toys compared to last year.
- Total promotional volume continues to be up by 12% compared to December 2021 driven by digital promotions.
- The upticks in promotional offers that drive quantity sold have slowed down with 'save' offers driving most of the growth.
- Private label continues to be elevated compared to the prior year with nearly 1 in 3 promotions featuring a private brand.