Numerator’s InfoScout OmniPanel Now Tops 700 Million Shopping Trips
Numerator announced today that its InfoScout OmniPanel now features over 700 million shopping trips, through the capture of 700 million receipts. Numerator captures receipts to track consumer retail purchasing behavior for major brands and retailers.
The 700 million receipts provide rich coverage beyond traditional brick and mortar retailers (grocery, mass and drug stores) which have contracted to 58% of CPG sales*. The brick and mortar store contraction and need for omnichannel consumer insights are driven by the rise of small-format stores, the expansion of online purchasing and newer hybrid channels (e.g., order online and pick up in store), and new purchasing behavior.
High volume omnichannel receipt capture also provides detailed coverage of small and mid-size brands and retailers, in addition to large brands and retailers. In 2018, year over year sales growth at large brands and retailer sales were flat versus the prior year; retail sales growth is primarily driven by emerging channels and brands covered by Numerator.
Numerator is recognized for transparency with panelists about data use and collects data from panelists based on what they are already doing every day -- using their phones to upload content. Users provide data through gamification apps, resulting in rewards and charitable contributions.
In the past 12 months, Numerator has captured 200 million U.S. shopping trips for its 450,000+ panel, which equates to over seven shopping trips per panelist per week and allows more accurate analysis of household spending behavior.