Zooming in on Gen Z Buyers
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Stay in the know with the latest from Numerator.
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Spring Black Friday 2025: Consumer Intentions and Early Read Performance
Discover how Spring Black Friday 2025 is reshaping home improvement shopping. Our latest report breaks down who’s buying, what they’re…
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Unpack the U.S. egg market with insights from verified buyers. Discover how inflation and supply chain challenges are impacting egg…
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2025 US Q2 Holiday Preview
Numerator’s Q2 2025 Holiday Preview survey highlights consumers’ celebration, shopping and spending plans for five key holidays in the coming…
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
