Zooming in on Gen Z Buyers

Numerator’s 2023 Gen Z report highlights the intragenerational differences of adult Gen Z consumers (ages 18-26) to help businesses better understand the nuances in shopping, spending and saving among members of this up-and-coming generation. The report leverages a custom survey of over 1,600 Gen Z consumers to learn more about their opinions and outlooks, combined with verified shopping behaviors of over 5,000 Gen Z buyers to validate how and where they’re spending their money.

Download the report to learn more about:

• How the categories purchased and stores shopped change as Gen Z ages
• At what age Gen Z buyers begin making an effort to budget & save money
• What your brand should consider when targeting Gen Z shoppers