COVID-19 concern at its highest level since March
- Concern over COVID-19 is on the rise as the Delta variant spreads. Nearly half (48%) of consumers say they are highly concerned about COVID, up 2% from last month. 1 in 4 (26%) rate their concern 10/10 – in line with what we saw last month, and the highest we've seen since March 2020.
- The Delta variant is a significant source of concern for many consumers: 48% say they are specifically concerned about the variant, 55% say they are more worried about the variant than they were about the original strain of COVID-19 (+7 points vs. last month), and another 55% think the Delta variant has the potential to push their region back into lockdowns (-6 points vs. last month).
- Among vaccinated consumers, concern is highest over the Delta variant and other adult friends & family members becoming infected. This group has also seen the largest increase in overall COVID-19 levels of concern, with those rating their concern 10/10 growing from 20% in June to 31% in September.
- Among consumers who will not get the COVID-19 vaccine, COVID-related concerns center around reimposed or extended lockdowns and mask mandates. Only about 1 in 5 (21%) of these consumers are worried about the Delta variant. While unvaccinated consumers have a lower overall level of concern regarding COVID-19, the number of those who say they are fully “unconcerned” has declined significantly in recent months, dropping from 43% in July to 16% in September, while those rating their concern 10/10 has more than doubled from 4% to 10%.