Industry-leading e-commerce purchase capture, plus coverage of specialty retailers that other datasets lack, like Sephora, Home Depot, Walmart, Amazon, Aldi, CVS, Kroger, & McDonalds.
First-party purchase data
Our gamified and user-friendly consumer app leads to a larger, more representative and highly engaged panel that provides deeper consumer insights.
Holistic consumer understanding
Build rich consumer profiles with 350+ psychographic attributes and 150+ media consumption habits, for tighter targeting and more relevant messaging.
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People & Shopper Insights
Get a deeper understanding of your audience—who they are, how they shop, their interests and media habits—with data from America’s largest, most representative purchase panel.
Zero in on members of your audience who buy specific brands or key categories and sectors, to understand your influence on their purchase habits.
People & Shopper Insights for Media.
Shopper profile report
Win over new advertisers by learning more about their buyers than they even know. What makes them demographically and behaviorally unique? Where do they shop, what do they buy, and why?
Media consumption report
Identify which channels and media are most effective for reaching your advertisers’ shoppers. We capture over 150 attributes related to media consumption, including: device usage and ownership, online vs. offline behaviors, subscription platforms, social media channels and usage, and more!
Go beyond demographics to understand what interests and motivates shoppers with our psychographic data. Build holistic audience profiles that include attitudes and preferences towards 500+ themes and topics, like advertising, eating habits, wellness, the environment, shopping, sports fandom, and more.
Numerator’s OmniPanel by the numbers.
Media consumption habit attributes
Custom group combinations created in minutes
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The most timely look at rising prices available in the market, with channel-specific views and added cuts for consumer demographic segments including urbanicity, ethnicity, generation and income level.
Smart Home Insights
Get the latest insight into consumer buying behavior and sentiment for the smart home category.
Consumer Sentiments & Behaviors Study
See ongoing insights to help brands better understand how consumers are faring in today's increasingly dynamic marketplace.