Stand out in a crowded
media landscape.
The media landscape is constantly evolving, and today advertisers have a dizzying array of media options available to them. To stand out from the crowd, you need to know more-- more about advertisers, more about your audience, and more about consumers. Numerator can help. Our industry-leading consumer insights solutions will help you reach a deeper understanding of your audience and their spending with brands, categories and retailers, so you can win more ad dollars.
Prove the value of your audience
Profile your audience and prove their value as shoppers to potential clients.
Understand advertisers’ customers
Know more about your clients’ consumers—or any shopper group—than even they do.
Win new
advertisers
Prepare advanced client pitches with data and insights from a trusted industry source.
Identify opportunities
Target advertisers more effectively with a deeper understanding of their ad spend and creative strategies.
Get more
with Numerator.
Omnichannel visibility
Industry-leading e-commerce purchase capture, plus coverage of specialty retailers that other datasets lack, like Sephora, Home Depot, Walmart, Amazon, Aldi, CVS, Kroger, & McDonalds.
First-party purchase data
Our gamified and user-friendly consumer app leads to a larger, more representative and highly engaged panel that provides deeper consumer insights.
Holistic consumer understanding
Build rich consumer profiles with 350+ psychographic attributes and 150+ media consumption habits, for tighter targeting and more relevant messaging.
Leading media companies use Numerator data to power their advertising strategies.
Find the right solution.
People & Shopper Insights
Get a deeper understanding of your audience—who they are, how they shop, their interests and media habits—with data from America’s largest, most representative purchase panel.
Numerator Surveys
Zero in on members of your audience who buy specific brands or key categories and sectors, to understand your influence on their purchase habits.
People & Shopper Insights for Media.
Shopper profile report
Win over new advertisers by learning more about their buyers than they even know. What makes them demographically and behaviorally unique? Where do they shop, what do they buy, and why?
Media consumption report
Identify which channels and media are most effective for reaching your advertisers’ shoppers. We capture over 150 attributes related to media consumption, including: device usage and ownership, online vs. offline behaviors, subscription platforms, social media channels and usage, and more!
Psychographics report
Go beyond demographics to understand what interests and motivates shoppers with our psychographic data. Build holistic audience profiles that include attitudes and preferences towards 500+ themes and topics, like advertising, eating habits, wellness, the environment, shopping, sports fandom, and more.
Numerator’s OmniPanel by the numbers.
Psychographic attributes
Media consumption habit attributes
Custom group combinations created in minutes
Stay in the know.
Get the latest news, insights and resources from Numerator.
Shopping Behavior Index
Shopping Behavior Index tracks weekly buying behavior across key retail channels and sectors. See channel-specific views and added cuts for consumer demographic segments including urbanicity, ethnicity, generation and income level.
Smart Home Insights
Get the latest insight into consumer buying behavior and sentiment for the smart home category.
Consumer Sentiments & Behaviors Study
See ongoing insights to help brands better understand how consumers are faring in today's increasingly dynamic marketplace.