Industry-leading e-commerce purchase capture, plus coverage of specialty retailers that other datasets lack, like Sephora, Home Depot, Walmart, Amazon, Aldi, CVS, Kroger, & McDonalds.
First-party purchase data
Our gamified and user-friendly consumer app leads to a larger, more representative and highly engaged panel that provides deeper consumer insights.
Holistic consumer understanding
Build rich consumer profiles with 350+ psychographic attributes and 150+ media consumption habits, for tighter targeting and more relevant messaging.
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People & Shopper Insights
Get a deeper understanding of your audience—who they are, how they shop, their interests and media habits—with data from America’s largest, most representative purchase panel.
Zero in on members of your audience who buy specific brands or key categories and sectors, to understand your influence on their purchase habits.
Numerator Ad Intel
Gain insight into prospective clients’ and competitors’ advertising & media strategies with a real-time view into ad spend and creative execution across traditional and digital media.
People & Shopper Insights for Media.
Numerator’s OmniPanel by the numbers.
Media consumption habit attributes
Custom group combinations created in minutes
Stay in the know.
Get the latest news, insights and resources from Numerator.
Numerator’s Inflation Insights tie what we’re seeing with what consumers are saying about rising prices.
Smart Home Insights
Get the latest insight into consumer buying behavior and sentiment for the smart home category.
COVID-19 Consumer Sentiments & Behaviors
Learn more about how consumers are feeling, what they're comfortable doing, and when they expect to return to normal behaviors and activities.