AT HOME WITH THE MODERN CONSUMER

Housewares

Grow your brand with deeper insight into housewares purchasing behavior and the pricing, promotions, and advertisements that influence your consumer.

Understand consumer behaviors

Gain insight into what products consumers buy, where they shop, how much they spend, and more, with the modern consumer panel.

Get fast consumer feedback

Ask verified houseware purchasers what they think through targeted surveys issued in-the-moment throughout the consumer journey.

Track path to purchase

Access the omnichannel pricing, promotions and advertisements that can influence consumer decisions on houseware purchases.

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These leading housewares brands use Numerator data to power their growth

To win modern housewares consumers, you need to understand them

Modern consumer behavior is as diverse and complex as the lifestyles they live. Numerator helps leading housewares brands develop a deeper understanding of consumers by bringing together the advertising, promotions and pricing data that influence why consumers buy and connecting it with comprehensive data on their purchasing behavior.

The modern consumer panel

The Numerator OmniPanel is America’s largest, most representative consumer panel. Our gamified and user-friendly consumer app creates highly engaged panelists, leading to 13x more trips captured than legacy panels and better coverage across channels - from electronics stores to big box to ecommerce.

450K

Panelists uploading receipts

900M+

Shopping trips captured

44K+

Retailers tracked

Find out “Why” with Numerator Surveys

Target known housewares purchasers

Identify participants based on verified purchase data, eliminating the need for expensive and unreliable screeners.

...with shorter surveys...

Tracked purchase behavior allows you to get right to the questions that matter, shortening survey length and improving response rates.

asked in the right moments

Surveys triggered by verified behaviors minimize recall bias and result in representative and timely insights.

Numerator’s comprehensive suite of solutions

MAP Intel

Protect your brand equity, preserve margins, and maintain a fair landscape for authorized resellers by efficiently monitoring MAP compliance through our interactive dashboard.

Promotions Intel

Improve the effectiveness of your trade promotions. Get an omnichannel view of in-market promotional activities to plan trade promotions that attract the attention of consumers and retail trade partners.

Ad Intel

Using Numerator Ad Intel is like looking over your competitor’s shoulder. Efficiently monitor and analyze competitive advertising, creative execution, and media usage - all within a single platform.