Shopper Insights
Deepen your consumer and shopper understanding with on-demand access to omnichannel purchase behavior data alongside demographic and psychographic segmentation.
Understand consumer behavior
Gain insight into what products consumers buy, where they shop, how much they spend, and more, with the modern consumer panel.
Get fast consumer feedback
Ask verified houseware purchasers what they think through targeted surveys issued in-the-moment throughout the consumer journey.
Track path to purchase
Access the omnichannel pricing, promotions and advertisements that can influence consumer decisions on houseware purchases.
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These leading housewares brands use Numerator data to power their growth
To win modern housewares consumers, you need to understand them
Modern consumer behavior is as diverse and complex as the lifestyles they live. Numerator helps leading housewares brands develop a deeper understanding of consumers by bringing together the advertising, promotions and pricing data that influence why consumers buy and connecting it with comprehensive data on their purchasing behavior.
Top Numerator solutions for housewares
Surveys
Unlock integrated survey analysis to accelerate your growth – by connecting you to consumers and their known behaviors.
Pricing Intel
Make more effective pricing strategy decisions and stay competitive with real-time pricing intelligence across 5,600+ retailer websites.
The modern consumer panel
The Numerator OmniPanel is America’s largest, most representative consumer panel. Our gamified and user-friendly consumer app creates highly engaged panelists, leading to 13x more trips captured than legacy panels and better coverage across channels - from electronics stores to big box to ecommerce.
450K
Panelists uploading receipts
1 billion
Shopping trips captured
44K+
Retailers tracked
Find out “Why” with Numerator Surveys
Target known housewares purchasers
Identify participants based on verified purchase data, eliminating the need for expensive and unreliable screeners.
...with shorter surveys...
Tracked purchase behavior allows you to get right to the questions that matter, shortening survey length and improving response rates.
asked in the right moments
Surveys triggered by verified behaviors minimize recall bias and result in representative and timely insights.
Numerator’s comprehensive suite of solutions
MAP Intel
Protect your brand equity, preserve margins, and maintain a fair landscape for authorized resellers by efficiently monitoring MAP compliance through our interactive dashboard.
Promotions Intel
Improve the effectiveness of your trade promotions. Get an omnichannel view of in-market promotional activities to plan trade promotions that attract the attention of consumers and retail trade partners.
Ad Intel
Using Numerator Ad Intel is like looking over your competitor’s shoulder. Efficiently monitor and analyze competitive advertising, creative execution, and media usage - all within a single platform.
Find out how Numerator can help you understand and engage housewares shoppers
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