To win modern housewares consumers, you need to understand them.
Modern consumer behavior is as diverse and complex as the lifestyles they live. Numerator helps leading housewares brands develop a deeper understanding of consumers by bringing together the advertising, promotions and pricing data that influence why consumers buy and connecting it with comprehensive data on their purchasing behavior.
Understand consumer behavior
Gain insight into what products consumers buy, where they shop, how much they spend, and more, with the modern consumer panel.
Get fast consumer feedback
Ask verified houseware purchasers what they think through targeted surveys issued in-the-moment throughout the consumer journey.
Track path to purchase
Access the omnichannel pricing, promotions and advertisements that can influence consumer decisions on houseware purchases.
Get more from the modern consumer panel.
More panelists
450K Panelists uploading receipts to the Numerator OmniPanel - America’s largest, most representative consumer panel
More trips
1 Billion+ Shopping trips captured and 13x more trips captured than legacy panels
More retailers
44K+ Retailers tracked across more channels – from electronics stores to big box to ecommerce
Brands and retailers that trust Numerator.
Top Numerator solutions for housewares.
Shopper & People Insights
Deepen your consumer and shopper understanding with on-demand access to omnichannel purchase behavior data alongside demographic and psychographic segmentation.
Surveys
Unlock integrated survey analysis to accelerate your growth – by connecting you to consumers and their known behaviors.
Pricing Intel
Make more effective pricing strategy decisions and stay competitive with real-time pricing intelligence across 5,600+ retailer websites.
Numerator’s comprehensive suite of solutions.
MAP Intel
Protect your brand equity, preserve margins, and maintain a fair landscape for authorized resellers by efficiently monitoring MAP compliance through our interactive dashboard.
Promotions Intel
Improve the effectiveness of your trade promotions. Get an omnichannel view of in-market promotional activities to plan trade promotions that attract the attention of consumers and retail trade partners.
Ad Intel
Using Numerator Ad Intel is like looking over your competitor’s shoulder. Efficiently monitor and analyze competitive advertising, creative execution, and media usage - all within a single platform.
Stay in the know.
Get the latest news, insights and resources from Numerator.
Getting Smart About Smart Home Buyers
Who’s buying these devices, what can we learn by comparing buyers over time, and how can brands make smarter decisions about their smart products?
Consumer Impact Report: Stimulus Checks
We surveyed over 1,500 of our OmniPanelists who identified themselves as having received the first two payments.
Consumer Durables Buying Amid COVID-19
Much-needed visibility into the impact COVID-19 is having on purchases, as well as insight into what to expect post-pandemic.