Win the hearts and homes of modern consumers.

Grow your brand with more insight into the shifting behaviors of modern housewares consumers and the influencers that drive them.

Know more about modern housewares shoppers.

The lifestyles of today’s consumers are constantly evolving with the world we live in, so to win modern housewares shoppers you need a deep understanding of their shifting needs and habits. Numerator helps leading housewares brands and retailers develop that understanding with unprecedented visibility into purchase behaviors, attitudes and influencers— all from a single source of data provided directly by consumers.

shoppers icon

Track shopper behavior

Monitor purchase behaviors— both in-store and online— and analyze based on consumer demographics, psychographics, media consumption habits.

feedback icon

Engage with consumers

Survey shoppers to quantify how their attitudes, opinions and experiences affect their purchase decisions.

growth chart icon

Measure influencers

Track the online and offline promotions that can influence consumer decisions along the path to purchase.


Get more with Numerator.

Omnichannel coverage

We merge data from panelists' physical store receipts with their online e-receipts to capture purchases across all retail formats, providing a single source for omnichannel shopper insights.

Daily data updates

Shopper data is updated daily within Numerator Insights to ensure your strategy can move at the speed of the modern consumer.

Request A Demo

NUM-WR-2019 Get In Touch - No Data Type 1914


A modern panel for more insight into modern consumers.

As America’s largest, most representative consumer purchase panel, the Numerator OmniPanel provides unparalleled insight into modern consumers. We have more panelists, capture more trips, and track more retailers across more channels than legacy panels— bringing you more insights for more growth.


Panelists uploading receipts, with a 225K static insights panel


Shopping trips captured


Retailers tracked, from home stores to big box to ecommerce.

Panel Data Feeds

Streamline your data ecosystem and unlock insights others miss with first-party consumer data that does the work of multiple data sources.

Find out how Numerator can help you understand and engage housewares shoppers.

NUM-WR-2019 Get In Touch - No Data Type 1914