Be more at home with the modern consumer.

Grow your brand with more insight into housewares purchasing behavior and the pricing, promotions, and advertisements that influence your consumer.

To win modern housewares consumers, you need to understand them.

Modern consumer behavior is as diverse and complex as the lifestyles they live. Numerator helps leading housewares brands develop a deeper understanding of consumers by bringing together the advertising, promotions and pricing data that influence why consumers buy and connecting it with comprehensive data on their purchasing behavior.

shopper insights

Understand consumer behavior

Gain insight into what products consumers buy, where they shop, how much they spend, and more, with the modern consumer panel.

fast consumer insights

Get fast consumer feedback

Ask verified houseware purchasers what they think through targeted surveys issued in-the-moment throughout the consumer journey.

consumer surveys

Track path to purchase

Access the omnichannel pricing, promotions and advertisements that can influence consumer decisions on houseware purchases.

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Get more from the modern consumer panel.

More panelists

1M+ Panelists uploading receipts to the Numerator OmniPanel - America’s largest, most representative consumer panel

More trips

1 Billion+ Shopping trips captured and 13x more trips captured than legacy panels

More retailers

44K+ Retailers tracked across more channels – from electronics stores to big box to ecommerce

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Brands and retailers that trust Numerator.

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Numerator’s comprehensive suite of solutions.

MAP Intel

minimum advertised price tracking

Protect your brand equity, preserve margins, and maintain a fair landscape for authorized resellers by efficiently monitoring MAP compliance through our interactive dashboard.

Promotions Intel

Promotions Intel

Improve the effectiveness of your trade promotions. Get an omnichannel view of in-market promotional activities to plan trade promotions that attract the attention of consumers and retail trade partners.

Ad Intel

Ad Intel

Using Numerator Ad Intel is like looking over your competitor’s shoulder. Efficiently monitor and analyze competitive advertising, creative execution, and media usage - all within a single platform.

Find out how Numerator can help you understand and engage housewares shoppers.

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