Know more about modern housewares shoppers.
The lifestyles of today’s consumers are constantly evolving with the world we live in, so to win modern housewares shoppers you need a deep understanding of their shifting needs and habits. Numerator helps leading housewares brands and retailers develop that understanding with unprecedented visibility into purchase behaviors, attitudes and influencers— all from a single source of data provided directly by consumers.
Track shopper behavior
Monitor purchase behaviors— both in-store and online— and analyze based on consumer demographics, psychographics, media consumption habits.
Engage with consumers
Survey shoppers to quantify how their attitudes, opinions and experiences affect their purchase decisions.
Measure influencers
Track the online and offline promotions that can influence consumer decisions along the path to purchase.
Get more with Numerator.
Omnichannel coverage
We merge data from panelists' physical store receipts with their online e-receipts to capture purchases across all retail formats, providing a single source for omnichannel shopper insights.
Daily data updates
Shopper data is updated daily within Numerator Insights to ensure your strategy can move at the speed of the modern consumer.
A modern panel for more insight into modern consumers.
As America’s largest, most representative consumer purchase panel, the Numerator OmniPanel provides unparalleled insight into modern consumers. We have more panelists, capture more trips, and track more retailers across more channels than legacy panels— bringing you more insights for more growth.
Panelists uploading receipts, with a 225K static insights panel
Shopping trips captured— 13x more than legacy panels
Retailers tracked, from home stores to big box to ecommerce.
Top Numerator solutions for housewares.
Shopper & People Insights
Find out what shoppers buy, where they shop, how much they spend, and more— then go a step further to understand their habits & preferences outside of purchase behavior.
Surveys
From custom projects to Instant Surveys, target verified buyers based on recent behaviors— and track over time— to learn more about why shoppers buy.
Promotions Intel
Track trade promotions so you can quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.
Stay in the know with our latest research for the Housewares industry.
Pandemic-Driven Housewares Trends
Learn more about pandemic-driven trends in housewares buying behavior & consumer intentions for future purchasing.
New Realities & Routines
Find out how consumers’ financial situations and work-from-home statuses influence their lifestyles & shopping behaviors.
2022 Shopping Event Preview
See how consumers plan to shop and spend during key sale events in 2022, from Prime Day to Black Friday, and more.