Compete more effectively for consumer attention.

Strike the right balance between persuading consumers and spending more effectively with Numerator’s industry-leading advertising solutions.

Earn the hearts and minds of consumers… and your clients.

Most agencies have one goal—to help their clients grow more, through advertising that resonates with consumers on an individual level. Numerator can help your team achieve that goal. Our comprehensive consumer insights solutions will help you identify your target audience and get to know them at a deeper level, so you can plan smarter and win with clients.

consumer insights

Understand today’s shoppers

Know more about your client’s buyers—or any shopper group—than they even do.

Uncover tactics that accelerate buying

Find growth opportunities

Identify valuable, untapped audience segments and learn how to effectively influence them.

build strong retailer relationships

Win over new clients

Prepare advanced client pitches with data and insights from a trusted industry source.

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with Numerator.

First-party purchase data

Our gamified and user-friendly consumer app leads to a larger, more representative and highly engaged panel that provides deeper consumer insights

Omnichannel visibility

Data across all channels — from C-stores to QSR to ecommerce — and ~44k retailers, like Sephora, Home Depot, Walmart, Amazon, Aldi, CVS, Kroger, and McDonalds

Holistic shopper understanding

Build rich consumer profiles with 500+ psychographic attributes and 150+ media consumption habits, for tighter targeting and more relevant messaging

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Agencies that trust Numerator.

Leo Burnett

More trips. More retailers. More insight.

Numerator’s first-party consumer insights data is powered by the Numerator OmniPanel—America’s largest and most representative consumer purchase panel, capturing more receipts, more trips and more retailers than legacy panels.

consumer insights solutions

Numerator’s OmniPanel by the numbers.


Receipts captured


Active panelists


Retailers tracked

Solution spotlight:
Numerator Ad Intel

The Industry’s Fastest Omnichannel Creative + Spend Data

Automate near real-time ad monitoring

real-time ad monitoring

Adapt your business strategy quickly to changing market dynamics with insight into creative data within 24 hours of the ads going live.

Invest ad dollars effectively

invest ad dollars effectively

Competitive media spend is shifting quickly. Leverage market-level spend data across media types to make informed investment decisions.

Create compelling messaging

create compelling ad messaging

Leverage granular creative attributes aligned across media types to adjust your messaging and be seen as a trusted partner.

Grow more with Numerator.

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