Earn the hearts and minds of consumers… and your clients.
Most agencies have one goal—to help their clients grow more, through advertising that resonates with consumers on an individual level. Numerator can help your team achieve that goal. Our comprehensive consumer insights solutions will help you identify your target audience and get to know them at a deeper level, so you can plan smarter and win with clients.
Understand today’s shoppers
Know more about your client’s buyers—or any shopper group—than they even do.
Find growth opportunities
Identify valuable, untapped audience segments and learn how to effectively influence them.
Win over new clients
Prepare advanced client pitches with data and insights from a trusted industry source.
Get more
with Numerator.
First-party purchase data
Our gamified and user-friendly consumer app leads to a larger, more representative and highly engaged panel that provides deeper consumer insights
Omnichannel visibility
Data across all channels — from C-stores to QSR to ecommerce — and ~44k retailers, like Sephora, Home Depot, Walmart, Amazon, Aldi, CVS, Kroger, and McDonalds
Holistic shopper understanding
Build rich consumer profiles with 500+ psychographic attributes and 150+ media consumption habits, for tighter targeting and more relevant messaging
Find the right solution.
People
Insights
Get a deeper understanding of consumers—who they are, how they shop, their interests and media habits—with data from America’s largest and most representative purchase panel.
Purchase-Based
Audience Targeting
Pair sophisticated purchase data with psychographics and media consumption attributes to create high-performing custom audience segments.
Numerator
Surveys
Skip the qualifying questions and quickly zero in on known purchasers, to learn the “why behind the buy” or test campaign creative.
Agencies that trust Numerator.
Numerator’s OmniPanel by the numbers.
Receipts captured
Active panelists
Retailers tracked
Solution spotlight:
Numerator Ad Intel
The Industry’s Fastest Omnichannel Creative + Spend Data
Automate near real-time ad monitoring
Adapt your business strategy quickly to changing market dynamics with insight into creative data within 24 hours of the ads going live.
Invest ad dollars effectively
Competitive media spend is shifting quickly. Leverage market-level spend data across media types to make informed investment decisions.
Create compelling messaging
Leverage granular creative attributes aligned across media types to adjust your messaging and be seen as a trusted partner.
Stay in the know.
Get the latest news, insights and resources from Numerator.
Inflation Insights
Numerator’s Inflation Insights tie what we’re seeing with what consumers are saying about rising prices.
COVID-19 Consumer Sentiments & Behaviors
Learn more about how consumers are feeling, what they're comfortable doing, and when they expect to return to normal behaviors and activities.
Ad Trend Spotlight: Racial Justice in TV Advertising
From social media posts to new TV creatives, many brands have acted quickly to show their support for racial equality and social justice.