First-party purchase data
Our gamified and user-friendly consumer app leads to a larger, more representative and highly engaged panel that provides deeper consumer insights
Data across all channels — from C-stores to QSR to ecommerce — and ~44k retailers, like Sephora, Home Depot, Walmart, Amazon, Aldi, CVS, Kroger, and McDonalds
Holistic shopper understanding
Build rich consumer profiles with 500+ psychographic attributes and 150+ media consumption habits, for tighter targeting and more relevant messaging
NUM-WR-2019 Get In Touch - No Data Type 1914
Find the right solution.
Get a deeper understanding of consumers—who they are, how they shop, their interests and media habits—with data from America’s largest and most representative purchase panel.
Pair sophisticated purchase data with psychographics and media consumption attributes to create high-performing custom audience segments.
Skip the qualifying questions and quickly zero in on known purchasers, to learn the “why behind the buy” or test campaign creative.
Numerator’s OmniPanel by the numbers.
Stay in the know.
Get the latest news, insights and resources from Numerator.
Shopping Behavior Index
Shopping Behavior Index tracks weekly buying behavior across key retail channels and sectors.. See channel-specific views and added cuts for consumer demographic segments including urbanicity, ethnicity, generation and income level.
Consumer Sentiments & Behaviors Study
See ongoing insights to help brands better understand how consumers are faring in today's increasingly dynamic marketplace.
Understand the purchasing and attitudinal trends of the current population as Millennials grow into families and Gen X start phasing into empty nesters.