Earn the hearts and minds of consumers… and your clients.
Most agencies have one goal—to help their clients grow more, through advertising that resonates with consumers on an individual level. Numerator can help your team achieve that goal. Our comprehensive consumer insights solutions will help you identify your target audience and get to know them at a deeper level, so you can plan smarter and win with clients.
Understand today’s shoppers
Know more about your client’s buyers—or any shopper group—than they even do.
Find growth opportunities
Identify valuable, untapped audience segments and learn how to effectively influence them.
Win over new clients
Prepare advanced client pitches with data and insights from a trusted industry source.
Get more
with Numerator.
First-party purchase data
Our gamified and user-friendly consumer app leads to a larger, more representative and highly engaged panel that provides deeper consumer insights
Omnichannel visibility
Data across all channels — from C-stores to QSR to ecommerce — and ~44k retailers, like Sephora, Home Depot, Walmart, Amazon, Aldi, CVS, Kroger, and McDonalds
Holistic shopper understanding
Build rich consumer profiles with 500+ psychographic attributes and 150+ media consumption habits, for tighter targeting and more relevant messaging
Find the right solution.
People
Insights
Get a deeper understanding of consumers—who they are, how they shop, their interests and media habits—with data from America’s largest and most representative purchase panel.
Purchase-Based
Audience Targeting
Pair sophisticated purchase data with psychographics and media consumption attributes to create high-performing custom audience segments.
Numerator
Surveys
Skip the qualifying questions and quickly zero in on known purchasers, to learn the “why behind the buy” or test campaign creative.
Agencies that trust Numerator.
Numerator’s OmniPanel by the numbers.
Receipts captured
Active panelists
Retailers tracked
Stay in the know.
Get the latest news, insights and resources from Numerator.
Shopping Behavior Index
Shopping Behavior Index tracks weekly buying behavior across key retail channels and sectors.. See channel-specific views and added cuts for consumer demographic segments including urbanicity, ethnicity, generation and income level.
Consumer Sentiments & Behaviors Study
See ongoing insights to help brands better understand how consumers are faring in today's increasingly dynamic marketplace.
Population Preview
Understand the purchasing and attitudinal trends of the current population as Millennials grow into families and Gen X start phasing into empty nesters.