Population Preview

Numerator’s Population Preview illustrates the purchasing and attitudinal trends of the current population as Millennials grow into families and Gen X start phasing into empty nesters along with external factors that can influence our population makeup in the next few years. The analysis provides a lens into what the near future could look like and a point of view on what leaders should do.

Key insights include:

• The redefinition of health & wellness
• How first-generation households will transform the basket
• Why Gen Z and Millennials are shifting away from eCommerce