The (Data) Wave of Innovation is here.
The Total Commerce Panel sets new industry standards.
Static households that have submitted a minimum of 2 trips per month for the last 12 months
Trips per month for the average panelist
Banners shopped per year for the average panelist
Years of comparable history at this new standard
White Paper: Raising the Industry Standard on Statics, Projection & Calibration.
Creating a static panel that is representative of the population, maintains stringent panelist requirements and reflects unbiased, natural consumer behavior is foundational to delivering an accurate and complete view of consumer behavior.
As consumer behavior continues to evolve and becomes more complex than ever before, Numerator has increased the standard for static definition as well as how the resulting data is projected and scaled to reflect U.S. households.