HOME IMPROVEMENT TRACKER
Track the latest trends in home improvement.
The newly refreshed Numerator Home Improvement Tracker provides quarterly insight into omnichannel consumer buying behavior in select home improvement categories. Powered by Numerator’s 150,000 person total commerce panel panel, the tracker provides a high-level view into emerging trends and category metrics for the home improvement industry alongside verified home improvement buyer survey insights.
Latest Update: 5/06/2024
RETAILER SHARE SHIFTS
See which home improvement retailers capture the most sales.
Home Depot and Lowe’s maintained their positions as category leaders in the first quarter of 2024, capturing an average of 29% and 20% share in our tracked home improvement categories. Lowe’s has seen increased share in the first few months of 2024, while Amazon’s share has declined.
HOME IMPROVEMENT HIGHLIGHTS
How are home improvement categories faring?
Most home improvement categories have held steady in the past year, with relatively stable household penetration, but rate, purchase frequency and spend per trip.
PRIVATE LABEL PERFORMANCE
How are private label brands shaping the home improvement category?
Most home improvement categories are still dominated by name brand products, but private label brands continued to grow share in the past year. Hand tools have the largest private label share, while painting supplies saw the most private label growth.
SHOPPER SURVEY
What do home improvement shoppers have to say about their purchases?
Over a third of home improvement shoppers in the past three months purchased items for a small DIY project, followed by those replacing old items or simply buying for fun. The biggest drivers for retailer selection were convenient location, good prices, and availability & assortment of products.
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Home Improvement Inflation Insights
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Consumer Sentiment Study
Track how consumers are feeling about the economy, the pandemic and other emerging market influences.