As prices remain elevated, shoppers are increasingly prioritizing value—and retailers are evolving their promotional strategies in response. But more promotions don’t always mean stronger sales, increased spending, or greater shopper loyalty. Understanding what drives results is more important than ever.

In this webinar, Numerator’s promotional experts will share a data-driven look at the evolving promotional landscape and what it means for 2027 planning. Join us on November 10 at 11:00am CT as we explore:

• Shifting shopper behavior: How market conditions and changing priorities are influencing purchase decisions.
• Evolving promotional strategies: How retailers are adjusting their approaches across channels and year over year.
• What drives promotional effectiveness: What the data reveals about performance across channels and shopper outcomes.
• Smarter 2027 planning: How to align promotions with shopper needs, market dynamics, and business goals—plus a preview of upcoming Nexa capabilities designed to help anticipate promotional activity for your brand and competitors.

Discover how to move beyond more promotions to smarter strategies that drive meaningful results.