Digital ordering is fully embedded in modern dining behavior, but tracking where a transaction happens is only half the story. When marketplace delivery acts as a restaurant’s front door, what kind of long term guest relationship will actually follow?

Join Numerator’s Gretchen Hill, Industry Principal for Restaurants, on October 13, at 10 AM CST for a live Q&A with Salliebeth Finnegan, Enterprise Account Management- Restaurants at DoorDash and an exploration of how guests move from their first digital order to their next with John Rounds, Numerator Solutions Consultant, share findings tracking how guests move from their first digital order to their next. By connecting consumer purchase data and verified guest survey feedback, this session examines the distinct roles that physical, digital, and marketplace delivery routes play across major brands.

Discover how different chains turn third-party delivery purchases into lasting guest loyalty and how you can create channel strategies that drive acquisition, retention, and relationship depth.

In this webinar, you’ll learn: 

• How marketplace delivery acts as a front door for new guest acquisition 
• Why standalone ordering methods create completely different trade-offs for visit frequency, repeat rate, and annual spend
• What the data reveals about successfully moving guests from  third-party apps into owned digital or in-store channels 
• How different restaurant concepts leverage delivery channels to recruit guests, drive larger occasions, or build cross-channel relationships
• How connecting Numerator’s verified purchase data with guest sentiment uncovers retention strategies missed by traditional transaction tracking