Despite persistent inflation and shifting grocery habits, Center Store remains a cornerstone of grocery spending—representing a $685B opportunity for brands and retailers. 

But beneath the topline stability lies a more challenging reality: shoppers are spending more while purchasing fewer units across more frequent, smaller trips. As households become increasingly selective, understanding which products, brands, and occasions earn a place in their baskets is critical to unlocking future growth.

In this webinar, Numerator’s Sarah Snyder, Thought Leadership Lead, and Megan Muetterties, Marketing Research, will share a data-driven look at the changing role of Center Store and what it means for brands and retailers. Join us on Thursday, November 12 at 10:00am CT as they explore:

• The changing Center Store basket: How spending, purchase frequency, and shopping habits are evolving—and what these shifts reveal about underlying consumer demand.
• Shifting category priorities: Why Rituals & Rewards are gaining wallet share while meal solutions and pantry staples face growing pressure to prove value.
• Where shoppers draw the line: How financial pressures shape purchasing decisions across household groups, and which products, ingredients, and routines consumers are determined to protect.
• Strategies to rebuild relevance: How brands and retailers can rethink assortment, pricing, and promotions to deliver meaningful value and earn a place in more selective grocery baskets.

Register today to discover how to adapt your strategy, strengthen shopper relevance, and unlock new opportunities for Center Store growth.