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Setting the proper strategy requires a comprehensive understanding of both consumers and competitors. Numerator enables you to see both established and emerging competitors, to drive strategy that’s destined to win today and tomorrow. Get started quickly with a custom analysis or subscribe for ongoing access to deeper insights.

Understand today’s marketplace to set tomorrow’s strategy. Powered by the InfoScout OmniPanel™, create comprehensive profiles of your category by trip type, basket size and demographic profile, and track how those profiles have shifted over time.

Consumer Segmentation

Bring your consumer segments to life, tracking them across all Numerator Insights platform reports. Powered by the InfoScout OmniPanel, track actual brand performance, behaviors and trends within different segments over time via the Numerator Insights platform.

Opportunity Identification

Capitalize on clear opportunities and unearth the hidden ones. Learn what other products shoppers are buying alongside your brands to help pinpoint chances to introduce new products, or cross-promote with other brands and categories.

Behaviorally Targeted Surveys

Get feedback from shoppers based on verified purchases. Send surveys to custom-segmented shopper groups right after the shopper completes a purchase for more direct, accurate and immediate insight.

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