TruView gives omnichannel market share with consumer context.

Welcome to a new era of market analytics. Numerator TruView allows you to measure your market share across all channels and with consumer context – at the speed of the consumer.

Put a face on market share.

TruView lets you size up your brand’s biggest market share growth opportunities and confidently take action by understanding WHO and WHERE those opportunities are.

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Single-sourced, omnichannel view

Don’t waste time (or dollars) on the wrong strategy because you didn’t see the full picture. TruView provides omnichannel market share measurement from a single source instead of the subset of brick and mortar retailers that POS tracks or a hodgepodge of data sources.

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Consumer context

How can you activate a strategy if you don’t know who you’re trying to reach? Leverage our 1MM+ panelist-based measurement system to layer consumer context onto market share measurement. Dive into cuts of market share previously unavailable such as share of Hispanic Millennials in the southeast.

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Integrated, first-party approach

Our first-party, panel-based product suite keeps consumers at the center of your strategy. Whether it be finding and sizing your biggest opportunities, analyzing longitudinal behavior, asking for direct consumer feedback or measuring the impact of your actions -- Numerator can help.


Get more
with TruView by Numerator.

More channels

An omnichannel view of market share so you never miss an opportunity

More consumer context

Layer demographics onto market share measurement

Faster market share

Identify disruptive trends within days to inform strategic planning

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Get your full share.

Find where and who your biggest opportunities for share growth are.


TruView by the numbers.


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of demographic cuts


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Features that give you more.

More channels. More visibility. More insights.

Omnichannel market share with context


Understand your true share with a single-sourced view of all channels, including ecommerce, with the ability to slice by demographic and geographic attributes.

Get data faster and more frequently


Weekly refreshes provide visibility into market share at speeds never seen before for agile and impactful strategies.

Size your true opportunity


Uncover where and who your biggest opportunities for growth are.

Understand growth drivers and detractors


For the first time, decompose your brand/category’s growth/decline by demographic, product and store attributes.

Dive deeper into ecommerce


Understand ecommerce performance down to the item level by banner and fulfilment method.


Do CPGs know their consumers?

As the US population diversifies faster each year, brands and retailers require deeper understanding of the nuances, patterns, and preferences that differentiate these diverse consumer groups. The Numerator Path to Understanding report puts this data at your fingertips.

Get the TruView of your market share.

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