Consumer concerns about financial and job security, health and outlook on the country are shifting faster than ever – and are critical for brands and retailers to understand.
The Numerator Retailer Resilience Score, shown here for the affluent, health-conscious consumers (Life on Pause = 19% of HHs), measures retail channel and retailer performance. Life on Pause is one of six consumer segments identified in the Numerator Recovery Planning Segmentation Study of 70,000 verified shoppers. The score is calculated from the difference of two metrics: % of Household penetration and the % of Spend, resulting in the Retailer Resilience Score.
Both the Recovery Planning Segmentation Study and the Retailer Resilience Score will be updated quarterly to help brands, analysts and retailers understand consumer behavior across the six segments given the dynamic nature of job security, financial security, health concerns, and more.
The analysis focuses on the index of the ‘Life on Pause’ segment for specific retailer channels and specific retailers, quantifying the opportunity that retailers have with these high-value consumers. The ‘Life on Pause’ segment is experiencing financial stability but has higher than normal concern about health, increasing the likelihood of switching shopper behaviors.
Download the report to discover more about the six segments in three themes: Unbothered (either Full Steam Ahead or Living My Frugal Life); Coping (Life on Pause or Pushing Forward) or Anxious (Scared & Struggling or Glass Half Full) and how the Recovery Planning Segmentation Study tracks consumers in this fluid environment.