The (Not So Hidden) Benefits of Solving the Survey Respondent Fraud Problem

Survey research companies lose millions of dollars in payment incentives each year due to fraudulent behavior among respondents. But that’s not the worst of it; incorrect decisions made from data corrupted by this fraudulent behavior can cost the companies relying on it much more.

Download the white paper to learn how to safeguard against this problem through:

• Using verified buyers to target surveys based on actual (not claimed) purchases
• Creating engaging experiences for better survey response rates
• Building trust with consumers through transparency of how their data will be used