Mythbusters: Older Shoppers, Newer Brands
“Older shoppers don’t buy newer brands.”
It’s the second installment of Numerator Mythbusters, where we investigate popular beliefs about consumer behavior to see if they hold up to scrutiny. Despite what you might think, an analysis of our omnichannel purchase panel proves that you can teach an older shopper newer brands. In fact, more older shoppers (26%) than younger shoppers (24%) indicate that they like to try new things!
Download our report to learn:
Older shoppers’ opinions and attitudes towards trying new things, brand switching, advertising, and promotions
How older demographics’ buying power compares to younger demographics
Which brands - like Chilly Cow and World Peas - are currently winning over older demographics