White Paper
Jun 13, 2019

Mythbusters: Older Shoppers, Newer Brands

numerator mythbusters header

“Older shoppers don’t buy newer brands.”

It’s the second installment of Numerator Mythbusters, where we investigate popular beliefs about consumer behavior to see if they hold up to scrutiny.  Despite what you might think, an analysis of our omnichannel purchase panel proves that you can teach an older shopper newer brands. In fact, more older shoppers (26%) than younger shoppers (24%) indicate that they like to try new things!

Download our report to learn:

  • Older shoppers’ opinions and attitudes towards trying new things, brand switching, advertising, and promotions

  • How older demographics’ buying power compares to younger demographics

  • Which brands - like Chilly Cow and World Peas - are currently winning over older demographics

Get Your Copy

2019 Content Download