White Paper
Dec 19, 2019

Mythbusters: Last Minute Gifting

numerator mythbusters header

“Men don’t buy holiday gifts until the last-minute.”

Of the myths we’ve explored in 2019, the idea that men are more likely to be last-minute gift shoppers might be the most surprising, given that it’s just as popular with everyday consumers as it is with industry veterans. To understand who the last-minute gift shopper really is, we dove deep into holiday shopping data. 

Don’t leave your insights to the last-minute ─ check out the full analysis, which will explore: 

  • The overall distribution of holiday gift spend

  • The demographic and psychographic factors that are better predictors of last-minute gift shopping 

  • The categories most likely to be purchased last-minute (including gift cards ─ it turns out that particular myth is true)

Get Your Copy

2019 Content Download