Mythbusters: The Christmas Creep
“The Christmas Creep, the phenomenon in which holiday advertising begins before the traditional start of the season, shifts holiday spend earlier.”
It’s common to hear complaints that holiday advertising starts earlier each year, but has this supposed trend affected consumer behavior? In the November installment of Mythbusters, we dug deep into holiday purchase data and surveyed holiday shoppers to get the full picture. Spoiler alert: only about half of consumers believe ads started earlier this year - and most don't mind.
Check out the full analysis, which will explore:
Exactly how early consumers believe holiday advertising should start
When those same consumers plan to start their holiday shopping in 2019 compared to 2018
If holiday advertising has actually been creeping forward each year