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These days, leading retailers are focused on much more than just winning the next trip—they’re creating ecosystems designed to make them the path of least resistance for consumers.
Amazon has been the pacesetter with their Prime offer, but Kroger and Walmart are now creating their own compelling versions designed to capture shopper’s time and attention. In Numerator's latest white paper, we look to understand ecosystem retailing in more depth, and what makes Amazon, Kroger, and Walmart’s visions so compelling by answering questions like:
- What are the “sticky” elements of retail ecosystems that keep customers coming back for more?
- How does ecosystem building impact overall marketing strategy, from advertising to weekly promotions?
- How have Kroger and Walmart distinguished their ecosystems from Amazon’s model?
- What role does price discounting play in ecosystem-building?