Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data

“POS data is fundamentally about measuring sales. Panel data is about understanding people.”

Consumer Insights are only as good as the source that you leverage, but which data source should you turn to for which questions? To answer this, you need to understand why Omnichannel Market Share Measurement, Point of Sale (POS) Data and Consumer Panel Data sources were created.

Download the report to learn:

• What Omnichannel Market Share Measurement is and how to use it
• The differences between POS Data and Panel Data
• How Panel Data has evolved with modern data collection methodologies

• Tips on when and when not to use POS Data and Panel Data