White Paper
Jul 9, 2020

The Chicken Sandwich Wars

Chicken Sandwich Header

As many consumers re-enter public spaces, QSR spending has reached its highest level since mid-March. QSRs have two main goals: trips and check size, which can be accomplished with the right new item launch -- for example, Popeyes’ critically acclaimed chicken sandwich.

When Popeyes launched the chicken sandwich in early August 2019, it quickly became a viral sensation, attracting new guests, kicking off intense competition with other QSRs, and driving increased interest in the chicken sandwich. But did the chicken sandwich launch and subsequent re-launch in October drive sustained growth? Download this report to learn:

  • How Popeyes captured competitive guests and drove QSR switching
  • How the chicken sandwich launch altered guest trip circuits and same day behavior
  • Whether competitors, including Wendy’s, Chick-fil-A, and McDonald’s, were affected by the launch
  • As well as actionable steps for QSRs that want to launch a new item that will win over competitive guests

2019 Content Download