White Paper
Jun 8, 2020

Anticipating the Post-COVID Consumer

Woman shopping with surgical mask

From channels to trips, basket composition and more, COVID-19 has dramatically impacted consumer behavior. In this exclusive analysis, presented by Numerator to top consulting firms, Wall Street analysts, and CPG executives, you will gain a macro understanding of how changes in consumer behavior have created distinct market opportunities and how retailers and manufacturers are responding. Specifically, you will learn: 

  • The rise of online: who is shifting, which retailers are winning, and how likely consumers are to stay online 
  • Increased at-home consumption: as consumers sheltered at home, they re-discovered a preference for cooking, baking and enjoying quality time with their family
  • Recessionary impact: as nearly 40 million Americans file for unemployment, find out how Numerator anticipates key channels to be impacted and what a second round of stimulus checks can mean for different categories

Don’t miss this opportunity to learn more about consumer behavior in the wake of COVID-19 and how to directly apply this knowledge to 2H20 demand forecasting.

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