As shoppers’ habits evolve, retailers have tightened the criteria for the products they place on their shelves. For emerging brands, proving your value now requires more than a great product  — it requires insight into how your brand’s connection with consumers will drive incrementally for both the retailer and the category.

Watch as Sarah Attala, Senior Consumer Insights Analyst, shares the storytelling power of behavioral data. Using real-world examples, she shares proven playbooks and strategies to help emerging brands craft compelling, data-backed stories that resonate with retailers, strengthen partnerships, and accelerate sales velocity. Watch on demand to learn how to:

• Tailor your pitch to what buyers actually want to hear
• Build data-backed storylines that help win new distribution
• Defend or reclaim shelf space when competitors move in
• Drive sales velocity once your product is on-shelf