Going head-to-head with Amazon during Prime Day may seem daunting but, for competitors like Walmart and Target, the data is clear: aligning with Amazon’s sale events is better than trying to beat them to the punch.

Numerator Consultants Cortney Fanning and Max Lanyi, break down the impact of Amazon, Walmart, and Target’s July and October digital sales events to help retailers and manufacturers discover how they can improve their effectiveness and achieve incremental growth. We cover:

• Fresh insight into consumer awareness and intent to shop during Prime Day 2024
• Timing considerations for retailers
• The impact of October sales events
• Opportunities retail sales events offer CPG brands to accelerate growth