Consumers want to buy sustainably—but intent doesn’t always match action. While 43% of shoppers say purchasing sustainable products is important, only 22% go out of their way to do so.

Watch as Numerator’s Shawn Paustian, Associate Director of Thought Leadership, and Megan Muetterties, Marketing Researcher, present an exclusive webinar unpacking the findings from our new Communicating Sustainability analysis. They explore how consumers interpret, trust, and respond to sustainability messaging—and reveal which claims truly drive credibility, connection, and conversion.

From certifications to mission-driven language, discover how to communicate sustainability effectively and authentically—without falling into the greenwashing trap.