As consumers balance rising costs and seasonal project planning, this year’s Spring Black Friday deals will heavily impact their participation. How did consumers shop during this key event, and how did Spring Black Friday deals impact their purchase decisions?

Senior Consumer Insights Analysts Meredith Jackson and Alec Kozakowski review Spring Black Friday event performance across key Tools and Home Improvement categories, including Gardening & Lawn Care, Grilling, Outdoor Power Equipment, Patio, Paint, and Storage and Organization. Watch today to find out:

• How event shoppers shopped this year in comparison to 2023, broken out by department and region
• Who the Spring Black Friday shopper is across differing consumer segments
• What were the channel and retailer preferences for Spring Black Friday shoppers in comparison to last year
• How key retailers promoted their spring events this year, and how that has shifted from previous years