| Aug 17, 2021

Sobering Up: New Insights into the Gen Z Drinker


Winning with Gen Z is crucial to any brand or retailer’s continued growth. For BevAlc brands in particular, understanding Gen Z consumers is crucial— because those Zoomers that can buy alcohol are less likely to do so than Millennials, and spend $150 less on alcohol per year. In this 30 minute webinar, Numerator’s Consulting team will provide the insights you need to successfully engage Gen Z consumers, including:

  • Gen Z’s attitudes regarding alcohol consumption
  • Top reasons for limiting alcohol intake among Gen Z drinkers
  • How Gen Z currently engages with alcoholic and non-alcoholic beverage categories
  • Which brands and retailers Gen Z currently prefers— and which need to catch up
  • How and where to intercept Gen Z drinkers pre- and post-purchase
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2019 Webinar On Demand

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Will Carswell
Senior Consultant
Julie Churi
Senior Consultant
Alison Henley