In today’s tight economic environment, defending or expanding shelf space is more important than ever. For a successful product line review, brands will need to educate their buyers on emerging consumer needs and how their products meet consumer demand.

Watch Pat Brosnan, Numerator Consultant, share how home improvement brands can leverage consumer panel data and Verified Voices Surveys to develop an effective product line review strategy, gain shelf space, and increase sales. Find out:

• How macro-level trends are impacting the Home Improvement sector, retailers, and categories
• Which Home Improvement shoppers brands and retailers should focus on capturing
• How leveraging panel data can help build a story for expanding shelf space or defending against competitive brands, including private label brands