Sustainability has become a near-universal movement among consumers, with 95% claiming at least some level of commitment to a sustainable lifestyle. As a result, there is growing expectation for the businesses they shop to support, and even lead the charge towards, green initiatives. But for many reasons, gaps exist in how consumers purchase sustainably— so as brands and retailers work to meet their demands, how can they close those gaps and make sustainability sustainable for consumers?

In this session on Wednesday, October 30 at 11am, Numerator’s Shawn Paustian, Associate Director of Thought Leadership, and Trent Baer, Sr. Consultant – Advanced Methodologies, leverage a new framework for categorizing consumers based on their aspirations and actions surrounding sustainability to offer insight into ways that brands and retailers can drive adoption among consumers who aren’t consistently buying sustainably and retain those who already are. Watch On Demand Today!