As rising prices continue to pressure household budgets, Cyber Weekend 2025 signaled a shifting landscape for consumer electronics. Shoppers showed sharper price sensitivity, heightened promotion-seeking behavior, and greater skepticism towards deals overall— creating an undercurrent of change across laptops, PCs, and gaming consoles.

Watch as Tim Lurz, Consumer Insights Consultant, and Rob Whaley, Senior Consumer Insights Analyst, reveal how consumer electronics brands and sub-categories performed during this critical shopping event, from Apple to Nintendo, and the shopper dynamics driving these shifts.

Watch on demand to uncover:

• Which categories and brands captured Cyber Weekend attention
• The shopper segments driving demand and the gifting occasions behind their purchases
• The motivations guiding shoppers’ decisions under tightening budgets
• The market dynamics shaping competitive performance this season