Combating Online Resale Price Erosion
Creating and managing an effective pricing program to combat resale price erosion can be time-consuming and overwhelming. From drafting a solid policy to successfully rolling it out and enforcing it among resellers, the process can take substantial effort to get it right.
In this webinar, Gene Zelek, noted pricing expert and veteran of more than 400 effective pricing policies in diverse industries, will describe best practices for:
Successful implementation and management of new pricing programs;
Improvements to existing pricing programs
Effectively enforcing a new or existing pricing policy
He will also discuss how and where manufacturers are finding success in this area, and outline recent developments and issues related to addressing price erosion online through the use of policies and other means.
Regardless of whether you are considering the adoption of a new policy or are looking for ways to improve your current program, this session will provide no-nonsense, actionable insights from recognized pricing and channel management expert.
About the Presenter:
For more than 30 years, Gene Zelek – Senior Counsel in the Chicago office of law firm Taft Stettinius & Hollister LLP – has helped design, implement and enforce more than 400 successful pricing policies across various industries. Gene focuses on providing pricing and channel management advice on such topics as lawful resale price setting, brand protection, and distribution and retail relationships.