| Jun 9, 2021

The Chicken Sandwich Wars: Revisiting Customer Loyalty


After 2+ years of fierce competition, the Chicken Sandwich Wars continue to heat up. Many leading QSRs have recently launched new chicken sandwich offerings, hoping to win over chicken sandwich enthusiasts and spark interest amidst the COVID-19 pandemic.

With several months of purchase data now available on new chicken sandwiches, we’ve leveraged Numerator’s modern, omnichannel consumer panel to provide longitudinal insight into customer loyalty, repurchase intent, trip drivers, and consumer awareness of new items.

Watch the webinar for the latest findings from our longitudinal Chicken Sandwich Wars analysis. You’ll learn:

  • How ─ or if─ consumer preferences have shifted as new offerings entered the market
  • Which new entrants have impacted customer loyalty ─ and how QSR sales are shifting
  • The trip drivers and repurchase intent behind each new chicken sandwich offering
  • Which consumers to target to drive long-term growth
Watch On Demand

2019 Webinar On Demand

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Sara Batchelder
Vice President of Retail
Beth Mask
Service Consultant